Hidden Download Costs Stymies Mobile Music Downloads

Mobile billing firm mBlox has released the results of a study they have conducted that pinpoints the reason why mobile, over-the-air music purchases have had trouble taking off. It seems that hidden fees associated with downloading content is making consumers wary of purchasing through their mobile device. In some cases, consumers paid a total of ten pounds in the UK to download a single track, above the actual price of the song, due to data download rates.

mBlox was overall positive on the future of mobile content, but felt that these trust issues needed to be resolved to instill confidence in the consumer. mBlox feels that the price the consumer sees should be the price they pay.

AllFacebook Marketing Conference returns to San Francisco on June 28-29! Join us and get a how-to guide for marketing to Facebook’s 800 million users. A full agenda will be announced soon. Keep an eye on our event site for more information. Special early pricing is available for only $249 until this Wednesday, February 15, so register today.