History, A&E Network Gear Available via Series’ Facebook Pages

Facebook users who are fans of History’s Pawn Stars and American Pickers, or A&E Network’s Billy the Exterminator, Paranormal State, and Dog the Bounty Hunter, can now purchase official show merchandise directly via the series’ Facebook pages by clicking the Shop tab, announced AETN Consumer Products, the merchandising arm of the cable networks’ parent company, A&E Television Networks.

Delivery Agent manages the online stores for the cable programmer. Available products include T-shirts, DVDs, mugs, bobblehead dolls, hats, and bandanas.

AETN vice president of consumer products Andrew Wise said:

This capability enables us to bring the purchase experience closer to the consumer. Reducing the number of clicks necessary to buy an item results in a win-win scenario for both AETN and the fans of our most popular programming. The Facebook platform by definition facilitates a more social environment in which users can review and recommend products to their friends.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!