History, A&E Network Gear Available via Series’ Facebook Pages

Facebook users who are fans of History’s Pawn Stars and American Pickers, or A&E Network’s Billy the Exterminator, Paranormal State, and Dog the Bounty Hunter, can now purchase official show merchandise directly via the series’ Facebook pages by clicking the Shop tab, announced AETN Consumer Products, the merchandising arm of the cable networks’ parent company, A&E Television Networks.

Delivery Agent manages the online stores for the cable programmer. Available products include T-shirts, DVDs, mugs, bobblehead dolls, hats, and bandanas.

AETN vice president of consumer products Andrew Wise said:

This capability enables us to bring the purchase experience closer to the consumer. Reducing the number of clicks necessary to buy an item results in a win-win scenario for both AETN and the fans of our most popular programming. The Facebook platform by definition facilitates a more social environment in which users can review and recommend products to their friends.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!