Hollywood Reporter to Launch Mobile Box Office

The Hollywood Reporter reports that on Sunday they plan to launch THR Mobile Box Office, a new service that delivers first-to-market weekend box office estimates directly to cell phones and other mobile devices via an SMS alert.

Here’s how it works: Through THR Mobile Box Office, the publication will push weekend grosses out via an SMS text alert. The message will feature the top five movie results for that weekend. Anyone interested can sign up for the alert by texting “THR” to 847269 (or THRBOX); after doing so, they’ll receive new numbers every Sunday monring.

The company said in a statement that the data also will be sent to THR subscribers via e-mail newsletter, featuring the weekend’s top 10 performers. The numbers themselves will come from Nielsen EDI. (THR is owned by Nielsen Business Media, which in turn is a part of Nielsen Co.)

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