Hollywood Scorns Mobile TV

RCR Wireless News has a report on what Hollywood seems to think about mobile TV—and it’s not pretty. Some choice quotes in the story:

- “Internet circa 1996,” M:Metrics senior analyst Seamus McAteer said.

- “If I had to give it a score, it’s a C-minus at best,” said Steve Smith, managing director at Playboy TV International.

- “I think it’s a complete miss; I’m going back to traditional TV,” said Bill Sanders, VP of mobile programming and digital at Sony Pictures Television International.

Strong words, but there’s lots of truth to them. The report said that in the grand scheme of things, mobile television is so far returning very little in the way of profit, subscriber numbers or overall viewers. “Numbers are kind of small overall,” McAteer said during a panel at the Future of Television conference, according to the article. M:Metrics reports that somewhere between 1 and 2 percent of wireless subscribers watch mobile TV on their cell phones in the U.S.

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