Hollywood Tries Giving Content to BitTorrent

arthur newman, cinedigm, bittorrent, web videoThe makers of the indie film Arthur Newman took a gamble on digital distribution, releasing a 10-minute promotional video on BitTorrent in the lead-up to its premier this weekend.

BitTorrent got an exclusive first look at the Cinedigm film which stars Colin Firth as about a middle-American man who fakes his own death to become someone else. Emily Blunt stars as his love interest. The free download also included behind-the-scenes photos.

The promotion was downloaded a million times in the first five days.

“This marks the first time Hollywood’s ever premiered content within the torrent ecosystem; a visionary move by Cinedigm, and a significant shift in how the media industry perceives BitTorrent,” the company said.

The film still faces an uphill battle at the box office. Showing on about 250 screens, a fraction of the 3,500-plus devoted to blockbusters, Arthur Newman failed to break into the top ten on its opening weekend. It grossed just over $100,000.

Of course, lackluster reviews could have something to do with that.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!