HootSuite Improves Tracking, Targeting for LinkedIn Company Pages

HootSuite today announced new options for tracking and targeting company pages on LinkedIn.

Members of the professional network can follow the companies they are interested in to receive updates from the company such as news releases, blog posts, and job openings.

Through HootSuite’s social media dashboard, companies will have new ways to monitor their LinkedIn followers alongside their other social networks, with some additional insights to complement the metrics included with their LinkedIn accounts.

From HootSuite’s announcement, here’s what’s new:

  • Snapshot: Page performance analytics. Track the total followers, new follower metrics, impression metrics and engagement metrics of your LinkedIn Company Page.
  • Company Update Engagement: Post performance metrics and comparison. View a granular, side-by-side comparison of post metrics that are not available through native LinkedIn analytics.
  • Targeted Status Updates: When composing an update, you will have the option to target based on geography, company size, job function, seniority and industry.
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