The app tells the story of a missing teenage girl through film clips, animations and digital storytelling. The story has unfolded over a series of weeks through push messaging. The update is designed to haunt as new content is being pushed to viewers that reveals important storyline elements, but the story can change while watching. So if a viewer goes back to rewatch content, the story will change.
The update also includes new multimedia elements including push notification sounds between chapters, interactive motion effects in app and enhanced picture quality for all chapters. The app also has a new sharing feature that lets you share Haunting Melissa images directly to Instagram and includes an ability to do screen grabs and embed them to share with their friends.