How Do You Best Track Social Metrics?

This afternoon I had the opportunity to speak with Ian Swanson, one of the founders of Sometrics, a social analytics company. Sometrics help developers track additional information about their users in addition to providing a robust ad serving platform. The company is actively building strategic partnerships to expand across multiple platforms and is rapidly increasing their product offering.

During the podcast, Ian and I discussed what the current trends are in the social platform space. We also briefly discussed the privacy issues facing social platforms and analytics companies in general. Ian stressed how Sometrics focuses on ensuring that user data is always protected and remains anonymous on their platform.

Ian also mentioned future plans for the company as well as some interesting news items that will be released in the coming weeks. Definitely listen to my podcast with Ian Swanson to learn more about Sometrics.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.