How ‘Gangnam Style’ and ‘Harlem Shake’ Became Global Memes [Infographic]

Two dance crazes swept the internet in the last year: Psy’s “Gangnam Style,” a highly polished music video with an international flavor; and “The Harlem Shake,” a low-budget nerd-fest that had nothing to do with the titular neighborhood, but was fun to watch. Both were insanely popular and parodied many times over.

This infographic from UK-based agency Face compares the two memes and shows how the videos spread over social media. It gets down to nitty gritty of how many viewers and shares each video had over time, and which countries, social networks, and influencers helped spread the word.

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