How Important is Location in Emerging Social Video Apps?

BitFlx has just introduced the concept of “location-aware” in their new social video application, but what does that mean?  It’s an iPhone video application that enables users to create and share real-time video connections with other users in their vicinity. BitFlx integrates video content and “place” into a user’s mobile lifestyle in a way that’s timely and relevant. It’s about where users find themselves now, and offers the point of view from the location.

“BitFlx creates a window into what’s happening near and now and provides a new way for users to experience their community, both visually and by location,” said Sebastian Andreatta, founder and CEO, BitFlx. “We believe BitFlx will help shape the way members of communities engage with one another in a compelling and visual manner. Users can reach each other with visual messages and posts, bringing all the immediacy of Twitter™, while enabling extended sharing through Facebook.”

Andreatta says that location is essential, but is often an overlooked element of social interaction. I don’t know if that is as true today as it was last month. Social media is constantly changing. With the “check-in” apps and other location-based apps, users can socialize at specific locations even more now.

I can see how BitFlx is a part of the social and personal productivity apps using a location as a key feature. “This can be seen through Apple’s increasing location-aware functionality in its iOS 5,” adds Andretta.

I viewed the company’s video tutitorial, the app seems basic and simple to use.

BitFlx is free, which is cool. It takes just a few minutes to download onto a mobile device and enables users to capture video and easily post on a map to share with people nearby and search in real time for current posts from others. A user’s posts can be configured for privacy and fast-posted to Facebook.

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