Identity theft is a threat that everyone takes seriously until they actually have to do something about it: in a recent survey of adults, 38 percent said they would rather clean the toilet than try and remember their passwords.

Here’s why: another study found that 96 percent of people who have online identities are using more than 5 passwords to keep them safe. Out of that group, 30 percent had 10 or more passwords to remember and 8 percent had 21 or more. Maybe the constant need to log in and out on different sites has made some internet users too tired to care.

This infographic from ZoneAlarm is a gentle reminder to stay safe by updating your passwords frequently, not storing all of your credit card information on a bunch of different websites, and using a varied combination of letters, numbers, and other characters, both lower and upper case — even though it’s hard.

My favorite tip comes from Google’s Good to Know blog: “One idea is to think of a phrase that only you know, and make it be related to a particular website to help you remember it,” wrote the Google team. “For your email you could start with ‘My friends Tom and Jasmine send me a funny email once a day’ and then use numbers and letters to recreate it. ‘MfT&Jsmafe1ad’ is a password with lots of variations. Then repeat this process for other sites.”

See more statistics and tips in the infographic below.