How Not to Tweet for Customers

Habitat, a furniture retailer in the United Kingdom, is wiping egg off its face after adding hashtags including “Iran” and “Mousavi” to its Twitter Tweets in an attempt to drive users to its Website, AdAge.com reported.

According to AdAge.com, one of the offending Tweets read, “HabitatUK: #MOUSAVI Join the database for free to win a £1000 gift card.”

The company would not say who was responsible for the decision, but it released a statement saying, “We would like to make a very sincere apology to any users who were offended by last week’s activity on Twitter. This was absolutely not authorized by Habitat. We were shocked when we discovered what happened and are very sorry for the offense that has been caused,” according to AdAge.com.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.