Even kale can go viral if you follow these tips from Pingage on how to build a better pin on Pinterest. This infographic shows how a picture of leafy greens generated 451 repins, 1,936 site clicks, and 58 new followers in its first 24 hours on the image-sharing site.

The basic recipe calls for tall images and concise, bold captions. Use the top 10 categories to reach the people who will love your pin and post at the time of day when your audience is most likely to see it.

See more details on how kale won over Pinterest users in the infographic below.