Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

How the Inauguration App Collects Data

The Presidential Inauguration Committee came under scrutiny this week after releasing an app, which Politico revealed gave the committee permission to share user data “with candidates, organizations, groups or causes that we believe have similar political viewpoints, principles or objectives.”

While you can use the app to watch videos and view maps, it also asks users to share their phone numbers and location data to use other functions of the app. Politico’s report revealed that by sharing this data, users could potentially be adding their names to a mobile marketing list.

Addie Whisenant, national spokeswoman for the PIC, clarified how the app collects data in a statement to The Washington Post. She said: “Contrary to some concerns, the app only collects one sort of user data: cellphone numbers that users voluntarily share and can opt out of sharing, for use in sending texts to users – such as late-breaking changes and emergency updates. The app has no way to collect e-mails, names or other personal information from users.”


Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!