How to Apologize with the Best of ‘Em

Tired of hearing the same canned apology from famed athletes whether they’ve been busted for steroid use, pot smoking or shooting themselves (or someone else) in the leg? So, apparently, are the folks at eTrueSports.com, who shared info on what they’re calling “the next killer sports app,” a custom apology generator called TurboSorry.

For real? Don’t know, don’t care, love the idea anyway. Check out the story and then start your own list of folks who could use this kind of tool.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.