Who can use social media tools to manage a crisis? Some emergency situations, like an earthquake, are felt on a global level, while others affect a single company or an organization. The makers of this infographic have made a case for using social media to both spread information during a real-world emergency as well as manage a PR crisis online.

The National Center for Missing and Exploited Children (NCMEC), for example, has recovered 98.5% of the missing children for whom they have posted AMBER alerts since 2005, thanks in part to its social media campaigns on Facebook and Twitter.

Everyone makes mistakes — even charities — but social media can help restore a brand’s credibility if the situation is handled correctly. In 2011, the Red Cross turned a rogue Tweet about drinking Dogfish Beer into a fundraiser by partnering with the beer company to ask their followers to make a donation.

See more statistics and tips in the infographic below.

Image source: www.emergency-management-degree.org