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HowAboutWe Uses Vine to Promote Book

Online dating site HowAboutWe has released a new dating guide and to promote the Book, the site has produced a series of videos on Vine.

Over the next two weeks, the site will release a series of six-second videos through the video sharing app which reenact different sections of the book Modern Dating: A Field Guide from the Experts at HowAboutWe. For instance, one video illustrates the don’ts of choosing a photo for an online dating profile. (Don’t include a photo of yourself with someone else’s arm around you, don’t pucker your lips and don’t hold a baby).

The book is a dating guide for modern daters and includes advice on when to call, who pays and how far to go on the first date. Here is more about the book from the dating site:

Modern relationships are…complicated. Or so they seem. The dating “rules” of the past — the ones that dictated when and how and what to do in a romantic setting — no longer apply, leaving even the savviest of us feeling slightly disoriented. Dating today feels hard, when it shouldn’t.

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