Howcast Media, a producer of how-to Internet videos, is making its entry into the realm of episodic YouTube Web series, teaming up with HP on Chief Household Officer, which will debut Dec. 1 and focus on “smart, savvy women who are applying their career acumen and digital know-how to conquer the most challenging undertaking of all: running their families.”
CHO will run eight episodes and combine interviews with documentary-style footage. Supermodel Veronica Webb will be the subject of the premiere episode. The series will also integrate the use of HP ePrint products and solutions, and Howcast will produce how-to videos on the use of HP ePrint products.
Howcast co-founder and CEO Jason Liebman said:
Howcast has established itself as a company that knows how to scale the creation and distribution of high-quality, short-form instructional lifestyle content for multiple viewing platforms, and we’re looking forward to moving into serial Web programming to broaden our appeal and reach new audiences and advertisers. With supplemental content and compelling personalities, CHO embodies the next iteration of Web programming.