H&R Block ChaChas into Tax Season

As the deadline for filing 2008 taxes draws near, getting those pesky tax questions answered is as easy as sending a text message.

Venerable tax prep firm H&R Block has partnered with SMS mobile search service ChaCha for its first mobile advertising campaign.

Last year, ChaCha’s mobile answer service saw tax-related questions increase nearly 25% in the period leading up to April 15. This year, when consumers text their tax questions to ChaCha, along with their answer, they’ll receive SMS ads from H&R Block, promoting and directing users to its WAP site (m.hrblock.com) where they can learn more about H&R Block’s Free Online Tax Prep service.

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