HuffingtonPost Launches Twitter Specific Site

Not long after the Financial Times ran a full page ad in their own publication promoting their Twitter feed, the popular news site the Huffington Post has come out with a Twitter-specific site. This might be the beginning of a shift to catering content to social media users. This also highlight’s Twitter’s ongoing competition with Facebook who launched social news on Huffington Post last year.

Late last year, Huffington Post added sponsored tweets, expecting revenue to double. As MocoNews points out, their new move is with the intent of having a real-time news service for each of their nineteen sections, not necessarily to increase ad revenues.

The executives behind this change apparently believe that Huffington Post users will accept this new edition, which is to be separate from the main site. The official announcement (PDF, 2 pgs), says that the Twitter edition is the Huffington Post’s “latest integration of social media” and incorporates the news value of breaking tweets into HuffPosts’s signature combination of real-time news and analysis.” The content for the Twitter edition comes from a combination of open and propietary tools that filter Twitter. There is also some hand-curation done on content.

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