Peta_7.2.jpgSimon Fuller, the man behind the Idol franchise, is flexing his publicity muscle for his new show “If I can Dream.”

The show, which is a hit on Hulu, is about five aspiring artists selected by Fuller, who strive to make it in Hollywood while the world watches online. Weekly episodes air at ificandream.com and on the show’s Hulu page.

Two of the current contestants, Giglianne Braga, and Ben Elliott and a third who recently left the show, Justin Gaston, posed nude for PETA’s fall ad campaign.

Gaston left the “If I Can Dream” house and is currently the opening act for American Idol winner, Kris Allen.