Hulu Users ‘Happy But Not Numerous’

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As Daisy Whitney of TelevisionWeek reports, only 15% of online Americans have even heard of Hulu.com, the NBC-Fox online video venture; that’s despite the site’s high-profile in the media industry. However, the few people who use it “like it a lot.”

The report said that Hulu users like the ability to search and find both old episodes of TV shows and recent ones they missed. “Hulu visitors also like that the shows are free and that the service operates as something of an online digital video recorder,” saying that the only thing they don’t like so far is that they can’t watch older episodes of shows.

Interestingly, the report said that Hulu users are “more likely to own laptops, smart phones and video-capable MP3 players than the average online American,” while about 39% of users said they “frequently” pay attention to online ads on the site.

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