Online fashion retailers are a fast-growing segment of the Internet. WebMediaBrands CEO Alan Meckler recently spoke to Ella Gorgla, the CEO of I-Ella, a buy-sell-or-trade fashion marketplace.

Gorgla participated in our Elevator Pitch series, and in this follow-up video, she’s back to tell Meckler how things are going with her new custom gift-bag service. She’s so passionate about fashion that she almost gets Meckler to try on a red dress by Jean Paul Gaultier.