Zaneis was elevated to senior vice president and general counsel, from VP of public policy; former executive VP and chief administrative officer Dolan is now executive VP and chief operating officer; and Doty was promoted to senior VP and chief marketing officer, from senior VP for marketing and thought leadership.
Zaneis will continue to lead the IAB’s public-policy office and guide the strategy of its self-regulatory privacy program, as well as overseeing outside counsel and coordinating IAB legal resources in industry relations, public policy, and other critical initiatives. Dolan will assume broader organizational responsibilities. And Doty will spearhead the communication of interactive marketing’s value to marketers, advertising agencies. and other key constituents.
IAB president and CEO Randall Rothenberg said:
Public policy has taken center stage as one of the most critical issues facing the digital marketing industry, and no one is better equipped to represent the IAB and our members than Mike. At the same time, Patrick and David have helped fashion the pivotal role IAB now plays in the industry. Their leadership will help guide us through 2011 and beyond. These appointments are another step we’re taking to strengthen our management team as we meet the challenges and opportunities of the continuously evolving digital marketing landscape.