Interactive Advertising Bureau president and CEO Randall Rothenberg is leaving the IAB, which he has led since January 2007, to assume the newly created post of executive vice president and chief digital officer at Time Inc.
In his new position, Rothenberg will develop the publisher’s digital growth strategy, in tandem with its digital teams in editorial, advertising, content, technology, consumer marketing, legal, research, and marketing services. He will also serve as one of Time Inc.’s representatives on the Next Issue Media board and become the senior executive responsible for relationships with industry associations, measurement groups, distributors, and other major companies.
Executive VP and chief operating officer Patrick Dolan and senior VP and chief marketing officer David Doty, who were both promoted last week, will oversee the IAB until a new CEO is named, and the organization said the search has already begun.
IAB chairman and 24/7 Real Media chairman, founder, and CEO David Moore said:
Randall Rothenberg as president and CEO has been a superlative leader and will be missed. We are thrilled that he is becoming a senior executive at one of the IAB’s largest member companies, and we look forward to Randall’s continued involvement with the association.