Influence Marketing Tips for 2014

influence

To increase the credibility of your product or service, influence marketing provides new opportunities to engage an audience beyond traditional forms of paid media such as display and pay-for-click advertising.

Blue Polo Interactive recently identified four ways to run your campaign with influence marketing: target, demographics, reach and budget. In terms of budget, the company suggests making $250-$300 per original post your “safe” number when using a company:

The number should include identifying and curating influencers for the particular campaign, and managing the process all the way to final deliverables. There are a number of ways a campaign can be measured, all dependent on your objectives, but here are five ways:

  • Looking at how many people saw the post.
  • Looking at how many social shares there were.
  • Referral traffic.
  • Traffic to a specific portion of your website after the influencer places a call to action in the post encouraging people to visit it.
  • Seeing an uptick in search engine traffic. This is known as ‘navigational’ search which is when someone sees a brand on a website and then types that brand’s name into Google before coming to the site.

Click here to read more from Blue Polo on target, demographics and reach.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!