61 percent of businesses are monitoring their online reputation on a regular basis. Are you? Trackur and Avalaunch Media have put together the ultimate guide to monitoring your online reputation, in infographic form, so you no longer have an excuse to let your online rep fall by the wayside.
The infographic breaks online reputation monitoring down into several steps. For starters, you’ll want to identify your reputations—for instance, if you are a business you should be monitoring your brand and product names, as well as the names of your executives and top employees. If you are an individual, you’ll want to monitor your name and any variations on your name.
Once you’ve got that down, put some thought into who your audience is or, in other words, “who has a stake in your reputation?” Do you want to look good to journalists? Investors? Competitors? Thinking about this will help you realize the importance of keeping up your reputation online.
You should also think about your goals, and how your online reputation plays into them. For instance, having a good online rep will help you build your networks, learn from and respond to customer feedback, cut down on reputation attacks and more.
Now it’s time to think about how you are going to monitor your reputation—will you do it manually? Will you put a social media monitoring platform to use? Which team member is going to be in charge of this project? And once you begin monitoring your reputation, how are you going to react to the conversation and feedback around yourself or your brand?
Check out the full infographic below for the rundown and let us know what you think in the comments. Are you currently monitoring your online reputation or your business’ online reputation? If not, are you planning to start?
Megan O’Neill is the resident web video expert here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.