Instagram, an early mobile-only social platform, furthered its Web presence today by making it possible for users to embed Instagram photos or videos on other websites.
When users or visitors click on an image to display it, they will see a share icon. Clicking the icon brings up the code to embed the image elsewhere. The code shows the user name and provides a link to his or her profile on Instagram.com. If the photos are private, the embed code is not available.
“As always, you own your photos and videos, and we want to make sure that’s understood no matter where your content appears,” the company said of the new feature.
The feature shows Instagram continuing to compete with Twitter, which began last year to allow tweet “cards” to be embedded.