Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Instagram Offers Advice to Businesses in Handbook for Brands

Making photos feel approachable, social, and authentic can be difficult for brands on Instagram. Take this image from Michael Kor’s – that’s how not to do it. The trick is to not actually look too good, or too perfect, or too expensive. To help businesses find a comfortable niche, Instagram is offering advice in the form of Handbook for Brands.

 

Offered as a series of blog posts, videos, and a book that is “not broadly available,” it’s a good place for social marketers to start, especially if they are not familiar with the Instagram landscape. Here are a few of their tips:

Be true to your brand: Ensure that your imagery expresses a clearly defined personality and voice. Photos from eyeglass retailer @warbyparker, featured in the handbook, never feel overly staged or serious, but instead draw from trends in the Instagram community to reflect the company’s quirky creativity.

Share experiences: Offer a view into the world or lifestyle that your brand makes possible through the eyes of the people who use your products and services. The customer images and videos shared by @gopro prompt viewers to wonder what moments they could capture with a GoPro.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!