Recent data from E-Marketer shows that Instagram has passed Twitter in registered US mobile users. The statistics shows that Instagram now has 35 million US mobile users while Twitter only has 30.8 million.
Nearly 35 million people in the US accessed Instagram at least once per month in 2013, according to eMarketer’s latest forecast—representing double-digit but not spectacular growth over 2012. By the end of this year, almost 25% of US smartphone users will snap a photo, slap on a filter and share their creations with friends on Instagram on a monthly basis (or, at least, sign in and check out what their friends are posting).
Just yesterday, Facebook announced that Instagram currently boasts 200 million active users, worldwide, compared to that of Twitter’s 240 million. This gap appears to be growing slim, which explains Twitter’s latest move towards more photo integration. Today’s app update from Twitter included photo tagging as well as the ability to add up to four photos per tweet, which will automatically be used in a photo collage. Twitter is also experimenting with tagging.
Twitter is also expanding on its music program despite shutting down Twitter Music. The company has already teamed up with Billboard Music to create a real-time music chart on Billboard’s website that can be integrated into tweets.