Instagram Uses FedEx to Announce Mysterious Event in NYC

InstagramCNET received a FedEx package yesterday with an invitation to “share a moment” with the Instagram team at a mysterious event in Midtown Manhattan on December 12 at 10 a.m.

A spokeswoman declined to give CNET details about the event, but industry buzz suggests Instagram may be launching a private messaging service within its photo and video app, and is experimenting with group messaging.

CNET, however, expects something else based on the invitation itself. Wrapped in brown paper, the package contained a 4-inch square wooden block with the Instagram logo printed on top—complete with wall-hanging hardware.

Last month, Instagram introduced advertisements to its photo-sharing service, which has tremendous monetizing potential for Facebook; digital ads increase returns on investment because they are cheaper and more targeted.

After selling to Facebook for $1 billion last year, the company has grown exponentially with a user base of 150 million.

Instagram will likely use the NYC event to unveil product updates that are expected before the end of this year.

 CNET Instagram package

 

 (Image Credit: Shara Tibken/CNET)

 

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!