Internet Advertising Continued Robust Growth in Third Quarter

digital marketing, online advertisingInternet advertising drove $9.26 billion in spending in the third quarter of 2012, up 18 percent over the third quarter of last year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

“Sustained growth in internet ad revenue despite economic head winds is a testament to the value marketers get from using digital media,” Sherrill Mane, senior vice president of research, analytics and measurement at IAB, said in a statement.
IAB releases top-line spending numbers for the first and third quarters of each year to supplement more detailed semi-annual reports. The most recent report, reflecting digital advertising activity through the first half of the year, pointed to a vibrant industry with significant growth in mobile and digital video categories.

Graphic courtesy IAB

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!