The Weather Channel CEO Michael Kelly, former president of AOL Media Networks, wants to expand the cable programmer’s reach on the Internet and on mobile devices, he said in an interview with TWC’s hometown newspaper, The Atlanta Journal-Constitution.

Some of the highlights from Kelly’s interview with the Journal-Constitution:

While other (networks) have struggled to be relevant on other platforms, we are the leader on those platforms, with 49 million unique visitors per month to our Web site and on mobile about 12 million visitors per month.

Many other media companies have found that if they’re the No. 1, say, travel station channel—and I’m just making that up as an example—then someone else dominates travel on the Web. So they lose viewers on television to somebody else’s real estate on the Web. In our case, when people leave our television (programming), they’re usually going to our Internet (site). And when they leave our Internet, they’re usually going to our mobile (services). And that’s a real distinct advantage. Nobody other than The Weather Channel and CNN really have that opportunity.

The question for us is: How do we take advantage of the opportunity of changing viewing habits on television and online and mobile?

We have Web sites in certain countries. We don’t have TV outside of the United States, but you go to Weather.com and plug in any city in the world, you’ll get the weather from us.

In the not-too-distant future, advertisers will buy seamlessly on TV, on the Web, on mobile, with a (cohesive) message. And we’re going to be one of the leading beneficiaries of that.