Interview With Chris McGill of Mixx.com

This afternoon I had the opportunity to speak with Chris McGill, the founder of Mixx.com. For those not aware of Mixx, the company provides a social content discovery service. The key offering is that users get to categorize their content via tags rather than have their content forced into pre-determined categories as Digg and Yahoo! Buzz currently do.

I also discussed yesterday’s opening of Yahoo! Buzz with Chris and what he though the impact on Mixx was. He suggested that Buzz does not target the same group of users that his site does. Chris also mentioned that the site continues to experience spectacular growth, attracting over 3 million users this month. Much of the growth has been attributed to organic sources (friends telling their friends) as well as the launch of the new Mixx communities.

I asked Chris about their monetization strategy and received the expected “we’re not currently focused on monetization” response. This afternoon I also posted that this has become an all too familiar response. If the site can continue to grow by leaps and bounds, the company may be justified in their delayed monetization strategy. I also spoke with Chris about a number of other things, so I definitely suggest listening to the podcast below!

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