Simply titled “Brand new Ipad 2 getting smashed by a baseball bat,” the video embedded above has earned more than 2,002,600 views on YouTube.

UPDATE: This video was deceptively titled. It is actually an iPad 1 being smashed with a misleading video label.

Every time a new iPhone or iPad gets released, somebody videotapes themselves destroying it. Why are we fascinated by the destruction of expensive electronics?

It is a controversial video–earning more than 4,450 “likes” and 7,500 “dislikes” on the video network. In the highest rated comment on the video, one YouTube viewer wrote: “And we wonder why the rest of the world hates America.”