Seventy-five percent of iPad owners spend 30 minutes a day reading news on their iPads, and 50% spend an hour a month, according to a survey conducted by the Donald W. Reynolds Journalism Institute (RJI) at the University of Missouri.

The study, which included 1,600 survey participants, also found that iPad users are predominantly well-educated, affluent men between the ages of 35 and 64 who tend to be early adopters.

The complete study will be discussed from 2:15 to 3:15 p.m. CST at RJI’s Tablet/E-Reader Symposium and Digital Publishing Alliance meeting in Columbia, Mo, on Friday, December 10. The symposium will be webcast live here.