iPhone app downloads decreased by 13 percent to 5.2 million daily downloads in February, according to new metrics from Fiksu.

The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, followed an increase in downloads during January. The decrease in February downloads came after huge spikes in downloads during the holiday season.

“On the heels of a record-shattering holiday season, February presented a more consistent ‘normalized’ and valuable landscape for mobile app marketers,” stated Micah Adler, CEO, Fiksu. “In the absence of major events or device launches during the month, the February Indexes provide early indication of what we can expect the ‘new normal’ to be for marketers this year.”