iPhone app downloads increased by 33 percent in October, according to new metrics from Fiksu. The dramatic increase followed the release of the iPhone 5 in late September. According to Fiksu’s App Store competitive index, which looks at the average aggregate daily download volume of the top 200 free U.S. iPhone apps, average daily downloads in October reached 5.4 million. Interestingly, in October 2011, when Apple released the iPhone 4S, Fiksu saw iPhone app downloads increase by 29 percent.
According to Fiksu’s latest monthly report, which also looks at mobile app loyalty, it costs $1.06 to maintain a loyal app user, which was down seven cents or 6 percent from September’s $1.13. Fiksu’s press release explains the change: “Significant increases in organic searches and app discovery – driven by the arrival of the iPhone 5 and users’ natural enthusiasm for downloading apps on to new devices – pushed costs down and created a huge opportunity for mobile app marketers to very cost-efficiently acquire loyal users in October.”