Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Is BookScan Helpful Or Harmful?

Is Nielsen’s BookScan good for writers? This was a question raised at today’s eBook Summit, by author Douglas Rushkoff. He thinks it isn’t.

“BookScan is a writer’s nightmare,” he said. “It generates a kind of accountability that is actually counter productive to business. Banks are not accountable to the present. They are only accountable to the future. BookScan removes speculation from the book industry.”

But while an author may not like to be classified by his or her BookScan figures, the Nielsen data service can still help publishers understand a title. Consultant Jim King, a former BookScan executive, admitted that BookScan is not a forecasting tool, but he said that it is a helpful way to understand how titles are selling.

He did admit that this is easier to do with backlist titles than with new releases, but recommended that publishers use the tool to track the life of the book.

What do you think of BookScan?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!