Who says apps are only for use during the work week? Not CBS News, as it announced the launch of an iPhone and iPod Touch app for its Sunday Morning, available free-of-charge via the iTunes App Store.
The app was developed by CBS Mobile and Treemo Labs, and users have access to full video segments, clips, and “postcards” from destinations around the world, from Sunday Morning contributors including Martha Teichner, Rita Braver, Bill Geist, Tracy Smith, Mo Rocca, Serena Altschul, and Russ Mitchell. One-tap access to the CBS News app is also available.
Sunday Morning executive producer Rand Morrison said:
Sunday Morning has differentiated itself by focusing on topics not usually covered in network news, including architecture, painting, opera, classical, and popular music. The launch of the new app makes this unique program and its extended content available to its loyal viewers any time, anywhere.
CBS Mobile senior vice president and general manager Rob Gelick added:
Sunday Morning has become an institution for CBS News, and continues to be inventive, current, and constantly evolving. We’re very excited to extend Sunday Morning to its fans on the mobile platform. Whether they are looking to browse through image galleries, or immerse themselves in stories about fine and performing arts, the app is the perfect companion to the broadcast.