While Amazon is still toying with the idea of expanding to Europe, Apple is forging ahead. Today Apple announced expansion into 12 more countries around the globe.

Music lovers and app users in the Hong Kong, Singapore, Taiwan, Brunei, Cambodia, Laos, Macau, Malaysia, the Philippines, Thailand, Sri Lanka, and Vietnam.will now be able to buy music as well as rent and purchase videos, or buy and download apps. They’re joining consumers in the more than 150 countries who have access to one of the biggest content stores on the planet. iTunes offers over 20 million songs and 650,000 apps, and the new local iTunes stores will feature both local music as well as content from all over the globe.