Fresh off a relaunch of its entertainment site, iVillage last night celebrated another relaunch, this one of its culinary site, iVillage.com/food, at a party in New York’s SoHo district.

FishbowlNY’s Blake Gernstetter got the story (and, we hope, a good meal). She writes:

“This is a community-centric site, not a user-generated site,” said Lauren Zalaznick, president of NBC Universal’s Women and Lifestyle Entertainment Networks. It’s “a big, rollicking portal that behaves like a series of niches.”

“You have to be able to adapt and keep up with the way women use media,” said chief content officer Angela Matusik, who says the revamp is meant to “modernize the message board” with new tools and ways to contribute to the conversation. Next up to go under the knife? The Astrology channel, followed by Health, Beauty and Family. And stay tuned, Matusik added, for a new iVillage social media community platform set to launch sometime in 2010.

Gernstetter writes that the pièce de résistance of the redesign “is the ‘Kitchen View’ feature, where users can pull up a recipe in a full-screen mode resembling flash cards for step-by-step guidance in the kitchen. This feature is also being developed as a free mobile application, coming soon.”