Jackson’s Death Propels NBC Nightly News Site to All-Time Record

NBCNightlyNewsJacko.jpg

The Website for NBC Nightly News with Brian Williams reached an all-time record with more than 3.4 million video streams Thursday due to the death of Michael Jackson.

In comparison, the site had some 850,000 streams when longtime Meet the Press host Tim Russert died in June, and Election Day 2008 delivered about 500,000 streams.

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!