Fox Mobile is adding paid search to its Jamba and Jamster mobile content platforms. The sites are using the allwords vertical paid search service from MCN, Mobile Marketer reports.
MCN’s search technology delivers targeted, contextual paid search to connect consumers with digital content via what it calls “search merchandising.” MCN “connects high-value users who are looking for specific digital content to consume,” the company’s SVP of marketing Stephen Burke said in the article. Ã¢â‚¬Å“This partnership will increase the volume and quality of actionable users to their sites, thus driving increased content sales.”
The paid search will initially launch on Jamba in Thailand and Sweden. Plans include expanding it to other parts of Europe and Asia as well as on Jamster in the US.
[Image courtesy of Mobile Marketer]