“The pay model for NYTimes.com is in the final testing phase, and we expect it will launch shortly,” The New York Times Co. president and CEO Janet L. Robinson announced in a press release prior to the company’s presentation at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco.
Speaking about other New York Times matters, she added:
The improvement in print advertising trends that we began to see in late January continued into February, and we finished the month with print advertising revenues down in the low-single-digits. Similar to January, digital advertising revenues in February were up in the mid-single-digits, as solid growth at the News Media Group was partially offset by softness at the About Group.
We continue to expect circulation revenues in the first quarter to decrease in line with the declines we experienced in the second half of 2010. While we continue to aggressively manage our costs, we expect operating expenses in the first quarter to increase 1-2 percent, mainly due to higher newsprint prices, pension expense, and promotion costs.