Amazon chief Jeff Bezos made The Guardian’s MediaGuardian 100 list for the first time ever this year. Coming in at No. 12, the Amazon chief joins Mark Zuckerberg, Jack Dorsey, Larry Page and Steve Jobs, as one of the “most powerful people in television, radio, newspapers, magazines, digital media, media business, advertising, marketing and PR.”

In the past Bezos never made the list, because he was considered more of a retailer than a media mogul. The growth of the Kindle helped tipped the scales.

The Guardian explains how he made the list: “…with the success of the Kindle on both sides of the Atlantic, the purchase of LoveFilm and the launch of its cloud-based music service, Amazon is now indisputably one of the heavyweight digital content providers. ‘Amazon is the biggest media seller in the UK,’ said one of our panellists. ‘Just look at the difficulties being endured by high street retailers such as HMV and Waterstones. Amazon is going to be the last man standing.’”