Jim Coudal on the General Theory of Creative Relativity

One of the keynotes at South by Southwest was Jim Coudal, founder of Coudal Partners and advertising platform “The Deck.” Jim spoke about his theory on creativity and included one of his well known clips about the creative mindset. He believes that rather than fighting against the creative mind which doesn’t stay focused on one idea, it is better to embrace and manage. Overall I thought this was a great presentation. The first four minutes or so is a promotion of Coudal Partners but the rest is pretty good to watch. Take a look!

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.