Publishers need to learn the DNA of social media and ask themselves, how the social web is affecting their business, said consultant Jim King at the eBook Summit today.
In a presentation called “Who is the Customer: What do Jane Austen, Lady Gaga, and Video Games Have in Common?,” King encouraged publishers to use social media and blogs as locations for doing market research.
“Websites, blogs and social media are becoming the most important points of insights for publishing companies,” he said.
He recommended working with a vendor to help measure these social media sites effectively. King said there were many technology partners out there, but said that publishers should consider the data that they provide and what kind of customer service they offer, when selecting a partner.