JitterJam is a comprehensive web-based Social CRM system that combines social media, email and mobile engagement with a contact database and the tools designed to turn social interaction into opportunities. With JitterJam, brands can manage the entire social marketing process – discovery of new consumers, engagement in social conversation, development of a detailed social profile, obtaining permission to market, sending both broadcast and targeted communications and measuring the effectiveness of messaging and campaigns – all through a single, cohesive platform.

After the jump – what you need to know about JitterJam.

The application in a sentence

JitterJam is a web-based Social CRM system that helps brands and agencies turn relevant conversations on the real-time web into trusted customer relationships.

Ways the product benefits social media campaigns

• Develops deep intelligence about their social contacts – JitterJam collects the brand’s contacts from their social accounts (Twitter friends and followers, Facebook contacts, etc.) and automatically imports them into their JitterJam database. The brand can also import email lists, mobile phone databases, etc. JitterJam then begins to develop a full social profile of each individual consisting of public data, background intelligence on their social conversations, communications, engagement with your brand, Jitterater influence data, customized segmentation tags and more. The brand can then use that intelligence to select target audiences for communications, marketing programs, etc.
• Smooths process of social listening and engagement – Brands can create social searches to find conversations on the real-time web about their brands, their products, their markets, their competitors and more across a number of channels. JitterJam collects the results and stores them for the brand to review. Each of these conversations is immediately actionable. JitterJam also highlights the most important conversations for prioritization.
• Identifies key influencers – The integrated Jitterater Social Rating Engine estimates the influence and reach of individuals and assigns a numerical rating for each person based on the various elements of their social profile, including Twitter and Facebook accounts, blogs, websites, etc. This information is available for each social conversation found in the brand’s social searches and in each of the social profiles for the brand’s contacts.
• Establishes trusted relationships – JitterJam has developed the Make Me Happyâ„¢ permission marketing system to let consumers set the rules of engagement – and to enable the brand to send only the information that each individual wants, through the channels they desire and at a frequency that’s acceptable to them. By adhering to each contact’s preferences, the brand can develop trust and drive higher open and engagement rates for their marketing efforts.

Coolest feature

The Consumer Social Profile is the culmination of all the intelligence JitterJam has gathered. The depth of data, the automated tracking of engagement, the ability to track all communications with each individual, the ability to track all the brand impressions that the individual has seen, the ability for individuals to provide additional contact information and opt-in to multi-channel messaging (Make Me Happy) and the Jitterater systems. This intelligence enables brands to develop a deep understanding of the social consumer and act upon it.

Feature summary

• Multi-channel search – Social searches go across Twitter, Twitter Lists, Facebook, FriendFeed, Blogs, YouTube and Email (via Google App Integration). Can also search for Twitter updates based upon geo-location.
• Unified consumer engagement and interaction
• Intelligent contact database and Make Me Happy permission marketing system – Brands can tailor multiple Make Me Happy configurations for specific campaigns, sites or channels including their Facebook page.
• Multi-channel marketing platform with integrated jit.ly link shortener – JitterJam also integrates with popular email marketing systems like iContact, Constant Contact and Mail Chimp to provide brands with an extension of their current marketing lists and systems.
• Detailed analytics – Tracks buzz, trends, engagement and reach, enabling brands to see if which individuals are engaging and the impact of their social marketing efforts.

User profile

Consumer-facing brands and the agencies and consultants that serve them. These companies should have resources that are focused on social marketing and are looking to grow their social presence and engagement.

User review

“While few companies question the need for some sort of effective community engagement strategy, measuring that effectiveness (ROI) remains elusive. JitterJam provides clear data that can help shape a deliberate approach to social media and community building, as well as measure which marketing initiatives are sparking conversation.” – Rich Price, New Media Specialist at Select Design

Pricing

JitterJam has four pricing tiers ranging from $290 to $1,290 per month. Pricing packages are based upon the number of social contact points in the database and the number of social searches that are defined/in use by the business.

With an ever-increasing number of social media marketing options, brands and agencies are searching for solutions to improve the effectiveness and efficiency of their campaigns. This series reports on significant product releases and updates to assist in selecting the most appropriate tools to meet individual objectives. We recently presented Involver Amp, Infused Palermo, StrongMail Social Studio and FaceTime Socialite.