Joost Remains Scooped Up by Adconion Media Group

Adconion Media Group acquired whatever was left of the key assets of failed video service Joost, and the company told TechCrunch it will follow the strategy Joost had attempted to shift to months ago: providing white-label video platforms.

Index Ventures, an early backer of Joost, is also a major investor in Adconion, TechCrunch pointed out.

Adconion CEO Tyler Moebius said:

Video is a top priority for our company and, through the acquisition of the Joost assets, we will be able to provide advertisers, content owners and Website publishers with an end-to-end global video platform and cross-channel video and display ad-serving solution.

Moebius also told TechCrunch it would continue to operate the Joost Website.

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